Certificate in Marketing
The Fairfield University Marketing Certificate provides managers and other professionals requisite marketing knowledge to make informed decisions about the current marketplace and its competitive environment. The cluster of courses comprising the certificate program covers topics on consumer/business buyer behavior, marketing management, and business applications from a marketing perspective. Due to the broad, diverse nature of consumer (and business) markets, coupled with the myriad of competitive offerings found in most industries, the courses in the Marketing Certificate Program emphasize the importance of firms collecting and utilizing market research data in order to make customer-driven strategic decisions.
This program is designed for professionals:
- Who are called upon to make key strategic decisions (concerning the product/service, pricing, distribution, and promotion).
- Who are responsible for collecting, understanding and/or utilizing customer data.
- Who want to learn more about the marketing process and its importance in their organizations.
Course offerings vary each semester - check the course schedule for exact dates.
For the latest Part Time Tuition rates please visit: http://www.fairfield.edu/finance/bursar_u_tuition.html
Students enrolling in Fairfield's certificate programs must have completed a Bachelor's degree from a regionally accredited college and fulfill all prerequisites stated in the program description. Students may not count certificate courses towards any Bachelor's degree major or minor requirements.
Complete the following four (12 credits) courses:
MK 101 - Principles of Marketing (prerequisite for all other marketing courses)
MK 212 - Consumer Behavior
MK 311 - Marketing Research*
MK elective course**
*A statistics course is required prior to enrolling in MK 311. Equivalent professional experience may also be considered, but this must be determined by an Assistant Dean, in consultation with the Chair of the Marketing Department.
**A marketing course of the individual's choice ideally based on his/her professional background and/or personal interest.
Please note: Certain marketing courses offered during the fall and spring semesters meet at 5 p.m. Please check current course schedules for exact times.
For more information, contact Patricia Pivarnik by phone at (203) 254-4307 or e-mail.