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All Master's & Doctoral Programs
MS

Marketing Analytics and Strategy

Format & Location

Online, Hybrid

School/College

Charles F. Dolan School of Business
A student sits at a table using a laptop.

Start Dates

Summer (May) Fall (September)

Application Deadline

Rolling Application

Completion

12-24 Months

Schedule

Full-Time or Part-Time

Apply Now Request Information
Attend a Virtual Information Session Check for Upcoming Dates

The Fairfield University Master’s of Marketing Analytics and Strategy Program will help you develop the skills necessary to become an expert in the field.

Fairfield Dolan Marketing Analytics and Strategy Rankings

#18

Best Grad Marketing Program
- U.S. News and World Report 2022

#2

Best Online Master’s in Marketing Analytics
- AnalyticsDegrees.org

#68

Best Online Master's in Business Programs
U.S. News and World Report, 2024

What You'll Learn and Do

Learn Industry Skills and Tools

Students learn advanced strategic and analytical skills, applying business data such as Nielsen, IRI, and Kantar Media. Gain hands-on experience in popular industry analytical tools, such as AI, Google Analytics, Hootsuite, Sprout Social, Tableau, Qualtrics, SPSS, and Excel, with the opportunity to learn programming languages like Python and R.

Gain Real-World Experience Through Capstone Projects

Fairfield students benefit from experiential learning projects, working with our industry partners in the classroom while partnering with real businesses to complete their final capstone project. This competitive advantage for our students has led directly to job offers with prestigious companies like Nielsen, IPSOS, and NASCAR.

Learn From Seasoned Marketing Professionals

Fairfield’s MS in marketing analytics and strategy curriculum is taught by expert faculty who bring decades of industry experience to the classroom. Our relationships with Fortune 500 companies offer students resume-building experiences throughout the program, concluding with a capstone project to provide research-based strategic recommendations for real businesses.

Specializations

Students can choose between specializations including, Business Analytics, Management, Finance, and Product Management. The skills taught in our master’s in marketing analytics and strategy program have helped graduates earn titles such as marketing analyst or digital marketing analyst, research analyst or research associate, and account manager or account executive

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Course Requirements

MS in Marketing Analytics and Strategy

30 credits

Contact Us

Graduate Admission
gradadmis@fairfield.edu
(203) 254-4184

Marketing Analytics and Strategy at Fairfield

See what makes Fairfield's MAS program special.

Accreditations and Accomplishments

Reimagine Education Awards badge

Shortlisted for The Power of Partnerships Award

by QS Reimagine Education.

US News and World Report badge.

Best Online Master's in Business Programs

Voted #68 Best Online Master's in Business Programs by U.S. News and World Report, 2024.

AACSB logo.

AACSB Accredited

AACSB accreditation means that the Dolan School of Business has proven to be among the top 5% in business education anywhere in the world. This quality is recognized globally by top employers, other universities, and recruiters.

Learn From Industry Experts

Fairfield’s award-winning faculty have deep expertise in the marketing field. Many have worked and managed at some of the most respected firms in the industry. You’ll benefit from their firsthand insights and guidance on the way to your master’s in marketing and analytics strategy.

View All Faculty

Julie Marella
Julie Marella
Program Director, MS Marketing Analytics & Strategy | Marketing Analytics and Strategy (MAS)
Iman Naderi
Iman Naderi
Associate Professor, Marketing

Admission Information

From your first admission conversation to graduation and beyond, you’ll find support at every turn. The Fairfield University student support network is dedicated to meeting your needs. You’ll receive personal, academic, and financial guidance as you complete your master’s degree in marketing analytics and strategy.

Admission Requirements

Tuition & Costs

Financial Aid

Degree Pairings

Major or Minor

Business Administration

Why It Works

Companies today need marketers with strategic analytical skills and foundational business knowledge who can make research-based decisions.

Request Program Info

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    Fairfield, CT 06824

  • (203) 254-4000

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60 minutes
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