Marketing

Degree

Bachelor of Science, Major, Minor

Smiling dsb student waves to other in zoom meeting.

A bachelor’s degree in marketing offers a combination of many different disciplines from psychology and sociology to art to statistics and analytics, all packaged together into one role.

Fairfield Dolan Marketing Rankings

#13

Undergraduate Marketing
- College Factual

#1

Connecticut Undergraduate Marketing
- College Factual

#23

Best Undergraduate Business Program Marketing
- U.S. News and World Report 2022

What You'll Learn and Do

Enhance your skillset

Marketing students develop the skills to determine the wants and needs of consumers, as well as to manage marketing activities, such as creating products and services to satisfy consumer demands. With a career in marketing, students learn how to deliver products and services, price them correctly, meet customers’ needs, and communicate information about these products and services to prospective buyers.

Gain real-world experience

Fairfield’s proximity to a thriving business community provides exceptional opportunities for marketing internships and introductions to the business world. Our graduates find jobs in a variety of industries, such as technology, fashion, media, sports and entertainment, marketing research, and many others.

Follow diverse career paths

The roles of recent marketing graduates include digital and social media specialists, SEO/SEM coordinators, media and event planners, market research analysts, sales development representatives, and campaign specialists.

Personal approach to student-faculty relationships

Our faculty take a personal interest in developing our student’s professional foundation and personal potential.

Two dsb students laugh together looking at laptop in front of grey wall.

Internship Opportunities

Fairfield Dolan views practical experience as an important part of your academic program. An internship will allow you to apply classroom theories to real-world situations.

Career Outlook

Job Outcomes

  • Hasbro - Senior Coordinator
  • Goldman Sachs - Corporate Treasury Analyst
  • Lenox Jewelers - Marketing and Hospitality Specialist
  • Horizon Media - Assistant Strategist
  • Paragon PR - Digital Marketing Associate

Internships

  • Boston Microgreens - Marketing Intern
  • Bridgeport Islanders - Marketing Intern
  • Constant Media - Marketing Intern
  • Daley and Associates LLC - Marketing Specialist Intern
  • Flora Lastraioli - Fashion Marketing Intern
  • Giacomo's Management Group - Digital Marketing Intern

By attending Fairfield, you will open yourself up to so many opportunities, inside and outside of Fairfield. I have been able to network, build great relationships, and secure internships through the school.

- Ryan Wauters '25

Student Ryan Wauters poses in the quad.

Resources for Student Success

The Dolan Career Development Center provides professional development services for students that enrich their academic experiences and inspire tomorrow's business leaders.

Learn About Career Development at Dolan

Fairfield supports the scholarly success and intellectual growth of our students by providing various resources on campus including the Science Center, Writing Center, DiMenna-Nyselius Library, and more.

Academic Support at Fairfield

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Course Requirements

Marketing Major

51 credits

Marketing Minor

15 credits

Contact Us

Undergraduate Admission
admis@fairfield.edu
(203) 254-4100

Get Started at Fairfield