At a recent Dean's Executive Forum, Mollica spoke on the topic of "Using Culture to Modernize an Iconic Brand."
The Charles F. Dolan School of Business Dean's Executive Forum on Sept. 9 featured Jim Mollica, P’27, Bose Corporation’s first chief marketing officer (CMO) in the company's 60-year history.
In a moderated discussion with Fairfield Dolan's Dean Zhan Li, DBA, Mollica discussed the marketing revolution taking place at Bose and shared how the company is using culture to connect more emotionally to consumers while competing in a crowded landscape.
According to Dolan student attendee Marina Chiaro ’26, the well-attended event provided advice that was “realistic and motivating."
“Mr. Mollica spoke about the importance of being interested in what he was marketing," said Chiaro, "and shared that he worked harder in roles where he cared about the vision and mission of the company and product.”