Fairfield Dolan Dean’s Executive Forum: "Using Culture to Modernize an Iconic Brand,” September 9

On September 9th at 5 p.m., Fairfield University’s Charles F. Dolan School of Business Dean’s Executive Forum will feature Bose Corporation’s Chief Marketing Officer Jim Mollica P’27. The event will be held at the Dolan School Event Hall.

In a moderated discussion with Dean of the Dolan School of Business Zhan Li, DBA, Mollica will discuss the marketing revolution taking place at Bose, and will speak to the audience on how they’re using culture to connect more emotionally to consumers, while competing in a crowded landscape. The forum will dive into Mollica becoming the first CMO in Bose Corporation’s 60-year history.

Mollica oversees the brand’s strategic and creative direction, as well as its connection to consumers across all platforms and touch points. He specializes in digital transformation and storytelling, drawing upon more than 25 years of marketing, media, digital commerce, and revenue-generation expertise.

Prior to joining Bose in 2021, Mollica held senior executive roles for some of the world’s top consumer, lifestyle, entertainment and automotive brands, including Under Armour, Viacom/MTV Networks, The Walt Disney Company, Ralph Lauren, and Nissan Motor Corporation.

The Fairfield Dolan Dean’s Executive Forum engages thought leaders and distinguished executives to discuss issues that have a profound impact on business and/or societies. This event will be moderated by Dolan School Dean Zhan Li.

Please contact dolancommunication@fairfield.edu with any questions.