Fairfield University’s Charles F. Dolan School of Business Masters of Marketing Analytics and Strategy Program has been ranked second in AnalyticsDegrees.org’s guide to the nation's Best Online Master's in Marketing Analytics programs of 2024.
The Masters of Marketing Analytics and Strategy (MAS) Program at Fairfield Dolan ranks #2 on the list that includes Michigan State University, St. Joseph University, Penn State University, and American University among others.
“I am honored that our program has been recognized for its continued success and development that combines advanced analytical theory with real-world practical experience to set our program and students apart from others in the industry,” said Julie Marella, the director of Fairfield’s Masters of Marketing Analytics and Strategy (MAS) Program.
According to AnalyticsDegrees.org, the best data and business analytics degrees in each state, and online programs in the U.S. are ranked based on key factors including accreditation, outcomes, and salary after graduation.
The ranking is limited to programs focused on marketing analytics or those with a dedicated concentration in marketing analytics. It excludes marketing programs with only some analytics coursework.
Fairfield Dolan’s Masters of Marketing Analytics and Strategy (MAS) Program has a 100% employment rate within three months of graduation, with options to complete the degree in a hybrid format or fully online. The AACSB and NECHE accredited program is taught by expert faculty who bring decades of industry experience to the classroom, and offers extensive experiential learning opportunities through industry partners, particularly through the MAS capstone project.
“Our faculty, alumni, and industry partners are the underlying strength that drives our students’ success, said Marella. “Our Experiential Learning Partnership program, recognized globally by QS Reimagine, provides students with multiple experiences to engage with companies, work with current real-world data, identify analytical insights, and provide strategic recommendations that improve business results.”
