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Program Overview

Fairfield University offers students the opportunity to study marketing in the contexts of a broad liberal education and a dynamic and flexible business curriculum. Few other careers than marketing can offer a combination of so many different disciplines from psychology and sociology to art to statistics and analytics, all packaged together into one role.

Marketing students develop the skills to determine the wants and needs of consumers, as well as to manage marketing activities, such as creating products and services to satisfy consumer demands, and delivering these products and services, pricing them right, making them available at times and places that meet customers’ needs, and communicating information about these products and services to prospective buyers.

Fairfield’s close proximity to a thriving business community provides exceptional opportunities for marketing internships and introductions to the business world. Our graduates find jobs in a variety of industries, such as technology, fashion, media, sports and entertainment, marketing research, and many others. The roles of recent marketing graduates include: digital and social media specialists, SEO/SEM coordinator, media and event planner, market research analyst, sales development representative and campaign specialist.

As a graduate, you will have a well-rounded view of consumer and organizational needs and an understanding of the applications of marketing research and communication techniques.

Fairfield Dolan Rankings

in Connecticut
Undergraduate Marketing
- College Factual
Best Colleges for Business in Connecticut
- Niche
Undergraduate Marketing
- College Factual
Best Undergraduate Business Program
- U.S. News and World Report


Required Courses

Available Marketing Major Concentrations:

  • Digital and Social Media Marketing
  • Marketing Communications
  • Fashion Marketing (in collaboration with Florence University of the Arts)
[Thirty-three (33) Business Core Requirements]
Consumer Behavior
Marketing Research
Global Marketing
Three (3) Marketing courses
Principles of Marketing
Consumer Behavior
Marketing Research
Two (2) Marketing courses

A detailed list of course requirements, offerings, and more can be viewed in the University’s course catalog.

More About Marketing

Career & Professional Opportunities

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Career & Professional Opportunities

Recent graduates in marketing have started their careers as:

  • Sales
  • Brand management
  • Retail buying
  • Advertising account management
  • Media planning
  • Copywriting
  • Market research

Recent employers of marketing majors have included such firms as:

  • NBCUniversal Media LLC
  • Salesforce
  • Hubspot
  • Bank of America
  • Wayfair
  • L’Oreal
  • Nestle Waters
  • Kraft Heinz
  • Walt Disney World

Some students go directly to graduate school but most seek advanced education after they have started their careers. They have been successful in gaining admission to top graduate programs including Fairfield's own MBA program.

The Dolan Career Development Center provides professional development services for undergraduate and graduate students that enrich their academic experiences and inspire tomorrow's business leaders. These opportunities allow students to learn about themselves, and about the business world, as well as to apply what they're learning in the classroom.

Visit the Dolan Career Development Center

Diversity and Inclusive Excellence

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Diversity and Inclusive Excellence

As a Jesuit, Catholic university, Fairfield is dedicated to diversity and inclusion; to radical hospitality in service of racial, social, and economic justice.

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Fairfield University’s Charles F. Dolan School of Business boasts experienced Marketing faculty who teach students the fundamentals, ethics, and new developments in business on a local and global scale, supported by our amazing administration.

Meet the Faculty

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